{"id":2649,"date":"2016-06-23T13:02:42","date_gmt":"2016-06-23T11:02:42","guid":{"rendered":"https:\/\/javierperezvilla.com\/?p=2649"},"modified":"2016-06-23T13:02:42","modified_gmt":"2016-06-23T11:02:42","slug":"fiba-y-wanda-firman-un-acuerdo-de-marketing-internacional","status":"publish","type":"post","link":"https:\/\/javierperezvilla.com\/?p=2649","title":{"rendered":"FIBA y Wanda firman un acuerdo de marketing internacional"},"content":{"rendered":"<p style=\"text-align:justify;\">La <strong>Federaci\u00f3n Internacional de Baloncesto<\/strong> y la multinacional china <strong>Wanda<\/strong>, a trav\u00e9s de su empresa subsidiaria Infront Sports &amp; Media, han firmado un convenio de colaboraci\u00f3n hasta el a\u00f1o 2033 para la venta y el marketing\u00a0de patrocinio y derechos de explotaci\u00f3n.<\/p>\n<p style=\"text-align:justify;\">Como resultado\u00a0de este acuerdo, se crea <strong>FIBA<\/strong> Marketing, que dar\u00e1 apoyo a la Federaci\u00f3n para el desarrollo y conocimiento de las selecciones nacionales a nivel global, y haciendo especial \u00e9nfasis en China. Se pretende as\u00ed ampliar la presencia y el potencial del baloncesto en mercados emergentes como Asia o \u00c1frica.<\/p>\n<p><span style=\"font-size:1em;line-height:1.5;\">Fuente: <b>China Daily<\/b><\/span><\/p>\n<p>Javier P\u00e9rez Villa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Federaci\u00f3n Internacional de Baloncesto y la multinacional china Wanda, a trav\u00e9s de su empresa subsidiaria Infront Sports &amp; Media, han firmado un convenio de colaboraci\u00f3n hasta el a\u00f1o 2033 para la venta y el marketing\u00a0de patrocinio y derechos de explotaci\u00f3n. Como resultado\u00a0de este acuerdo,&nbsp;<a class=\"read-more\" href=\"https:\/\/javierperezvilla.com\/?p=2649\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":2658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[79],"tags":[112,114,7],"class_list":["post-2649","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-noticias-derecho-deportivo","tag-baloncesto","tag-fiba","tag-noticias-2","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=\/wp\/v2\/posts\/2649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2649"}],"version-history":[{"count":0,"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=\/wp\/v2\/posts\/2649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=\/wp\/v2\/media\/2658"}],"wp:attachment":[{"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/javierperezvilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}